Marketing Localization Archives | Vocalink

Marketing Localization

Localization: Profit Generator or Cost Element?

Is localization considered a money eater or a money gainer? Where does localization reside in the profit and loss (income) statement? Is there a return on localization investment? How effective can an international business be without globalization?

We have seen localization as a part of marketing, sales, product development, customer service, or all of them together. In all cases localization is […]