In a ceremony held last night, the Dayton Business Journal honored their Businesses of the Year. Vocalink accepted awards for both Minority Owned Business of the Year as well as Community Supporter of the Year. Sitting in a room full of Dayton’s shiniest business stars on a beautiful Fall evening is a treat in and […]
Know your customer. It’s the golden rule of doing business, both online and offline. Whether you’re a freelance service provider or you’re running a multi-million dollar enterprise, failure to understand your customers means your business is less effective than it could be.
And these days, when so much business is going global, that’s more important than […]
It is essential to establish a common language between all stakeholders in the localization process to avoid any confusion about the definition, needed input, time, effort, cost, and expected output of each specific task or process. Different stakeholders may have different understandings of what one task in the process means, and hence each one builds […]
This article was originally published on the GALA website.
Why is the localization industry’s role so diluted when it comes to clients’ globalization programs? Why are clients working unilaterally on their globalization programs? Are localization providers ready to support clients’ globalization programs? Is there a common understanding of what role localization providers should play in globalization? Do […]
What does the Owl symbolize in your culture? We hear some saying wisdom, knowledge, intelligence, education, but hear others saying death and pessimism! Have you launched a new product in Brazil and had your printings designed in purple? Did you know that purple is associated with mourning in Brazil and other cultures like Thai? What […]
Is localization considered a money eater or a money gainer? Where does localization reside in the profit and loss (income) statement? Is there a return on localization investment? How effective can an international business be without globalization?
We have seen localization as a part of marketing, sales, product development, customer service, or all of them together. In all cases localization is […]
I cannot count how many localization orders or quote requests have been received with just two questions: “how much is the cost?”, and “when can you deliver?”.
Why do many clients and providers deal with localization as if it is a Coke and should have the same specifications, taste, look, and color everywhere? Why is the service of adaptation and […]