Localization Archives | Vocalink


Vocalink honored by Dayton Business Journal

I‌‌n a ceremony held last night, the Dayton Business Journal honored their Businesses of the Year. Vocalink accepted awards for both Minority Owned Business of the Year as well as Community Supporter of the Year. Sitting in a room full of Dayton’s shiniest business stars on a beautiful Fall evening is a treat in and […]

Can’t Read, Won’t Buy: Localization is Key!

By Amelia Rodriguez
CEO, Vocalink Language Services

Can’t Read, Won’t Buy: I love this title! It comes from one of my favorite companies in the whole world, Common Sense Advisory. They are the gods of language industry research. Studying about our industry has made them wise beyond their years.  I quote: “Common Sense Advisory polled […]

Why Knowing Your Customer Matters for Translation and Business

Know your customer. It’s the golden rule of doing business, both online and offline. Whether you’re a freelance service provider or you’re running a multi-million dollar enterprise, failure to understand your customers means your business is less effective than it could be.

And these days, when so much business is going global, that’s more important than […]

Establishing a Common Language as Part of Localization Planning

It is essential to establish a common language between all stakeholders in the localization process to avoid any confusion about the definition, needed input, time, effort, cost, and expected output of each specific task or process. Different stakeholders may have different understandings of what one task in the process means, and hence each one builds […]

GALA: Preparing for the “current” future

This article was originally published on the GALA website.

Why is the localization industry’s role so diluted when it comes to clients’ globalization programs? Why are clients working unilaterally on their globalization programs? Are localization providers ready to support clients’ globalization programs? Is there a common understanding of what role localization providers should play in globalization? Do […]

Cultural Diversity Readiness

What does the Owl symbolize in your culture? We hear some saying wisdom, knowledge, intelligence, education, but hear others saying death and pessimism! Have you launched a new product in Brazil and had your printings designed in purple? Did you know that purple is associated with mourning in Brazil and other cultures like Thai? What […]

Localization: Profit Generator or Cost Element?

Is localization considered a money eater or a money gainer? Where does localization reside in the profit and loss (income) statement? Is there a return on localization investment? How effective can an international business be without globalization?

We have seen localization as a part of marketing, sales, product development, customer service, or all of them together. In all cases localization is […]

We’d like an order of two localizations with cream & sugar…

I cannot count how many localization orders or quote requests have been received with just two questions: “how much is the cost?”, and “when can you deliver?”.

Why do many clients and providers deal with localization as if it is a Coke and should have the same specifications, taste, look, and color everywhere? Why is the service of adaptation and […]

Translation: What’s your flavor?

In the world of translations, “flavor” is key. Flavor can be version/dialect of your target language, tone of your content and the overall feeling of the project as a whole. There are some important factors to consider when deciding on “flavor:”

Who is your target audience?

Location, location, location! Depending where you are in the world, the version […]