In a ceremony held last night, the Dayton Business Journal honored their Businesses of the Year. Vocalink accepted awards for both Minority Owned Business of the Year as well as Community Supporter of the Year. Sitting in a room full of Dayton’s shiniest business stars on a beautiful Fall evening is a treat in and […]
This article was originally published on the GALA website.
Why is the localization industry’s role so diluted when it comes to clients’ globalization programs? Why are clients working unilaterally on their globalization programs? Are localization providers ready to support clients’ globalization programs? Is there a common understanding of what role localization providers should play in globalization? Do […]
What does the Owl symbolize in your culture? We hear some saying wisdom, knowledge, intelligence, education, but hear others saying death and pessimism! Have you launched a new product in Brazil and had your printings designed in purple? Did you know that purple is associated with mourning in Brazil and other cultures like Thai? What […]
Is localization considered a money eater or a money gainer? Where does localization reside in the profit and loss (income) statement? Is there a return on localization investment? How effective can an international business be without globalization?
We have seen localization as a part of marketing, sales, product development, customer service, or all of them together. In all cases localization is […]