/Tag:Globalization

Vocalink honored by Dayton Business Journal

2016-11-21T19:10:14+00:00

I‌‌n a ceremony held last night, the Dayton Business Journal honored their Businesses of the Year. Vocalink accepted awards for both Minority Owned Business of the Year as well as Community Supporter of the Year. Sitting in a room full of Dayton's shiniest business stars on a beautiful Fall evening is a treat in and [...]

Vocalink honored by Dayton Business Journal 2016-11-21T19:10:14+00:00

Can’t Read, Won’t Buy: Localization is Key!

2017-12-13T14:43:20+00:00

By Amelia Rodriguez CEO, Vocalink Language Services Can't Read, Won't Buy: I love this title! It comes from one of my favorite companies in the whole world, Common Sense Advisory. They are the gods of language industry research. Studying about our industry has made them wise beyond their years.  I quote: “Common Sense Advisory polled [...]

Can’t Read, Won’t Buy: Localization is Key! 2017-12-13T14:43:20+00:00

GALA: Preparing for the “current” future

2017-12-13T14:43:25+00:00

This article was originally published on the GALA website. Why is the localization industry’s role so diluted when it comes to clients’ globalization programs? Why are clients working unilaterally on their globalization programs? Are localization providers ready to support clients’ globalization programs? Is there a common understanding of what role localization providers should play in globalization? [...]

GALA: Preparing for the “current” future 2017-12-13T14:43:25+00:00

Cultural Diversity Readiness

2017-12-13T14:43:25+00:00

What does the Owl symbolize in your culture? We hear some saying wisdom, knowledge, intelligence, education, but hear others saying death and pessimism! Have you launched a new product in Brazil and had your printings designed in purple? Did you know that purple is associated with mourning in Brazil and other cultures like Thai? What [...]

Cultural Diversity Readiness 2017-12-13T14:43:25+00:00

Localization: Profit Generator or Cost Element?

2016-11-21T19:51:05+00:00

Is localization considered a money eater or a money gainer? Where does localization reside in the profit and loss (income) statement? Is there a return on localization investment? How effective can an international business be without globalization? We have seen localization as a part of marketing, sales, product development, customer service, or all of them together. In all cases localization [...]

Localization: Profit Generator or Cost Element? 2016-11-21T19:51:05+00:00