Providing solutions for our clients’ needs is a very important part of my job. I usually know from Research and Development which concerns to address; well, we don’t have an R&D bubble with guys in lab suits in it, but each of our departments, with Sales on point, are always effervescent with new ideas on how to improve an existing service or, at times, launch a new one. At their core, they are true R&D.
Translating those ideas to the real world, taking into consideration much of the real world today is really virtual, is an IT job, right? Right. And wrong. No disrespect to my IT guru friends – who perform wonders! – but Information Technology is nothing without control – yes, you heard that somewhere, I’ve been an Ad Man for too long. This means the interface development will then harmonize all those zeros and ones into functional, user friendly platforms that don’t just work; they have to look good and work even better than they look.
Functionality is the result of integrated communication design, one of the many faces of marketing, for sure, probably the one our clients will appreciate the most; and you know they do when they don’t even notice it, which is the whole point. But don’t get me started on the true function of communication design; I really don’t miss college that much!
Very soon, you will be reading about new services on these pages (in fact, you already started!); services designed to make our clients’ lives easier while they do business, by removing from the equation all the elements that cause waste and redundancy in older models, turning real time into the only time, optimizing processes not just at the source but more importantly near the end user, which in the Language Services Provider (LSP) industry is really a two prong proposition with two different sets: interpreter-clientand translator-client.
Do I have your attention now? Good. There’s more to follow, stay tuned.