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Can’t Read, Won’t Buy: Localization is Key!

By Amelia Rodriguez
CEO, Vocalink Language Services

Can’t Read, Won’t Buy: I love this title! It comes from one of my favorite companies in the whole world, Common Sense Advisory. They are the gods of language industry research. Studying about our industry has made them wise beyond their years.  I quote: “Common Sense Advisory polled […]

Translation Quality Evaluation – Error Categories and Severity

As we mentioned in previous posts, error categories and severity are the two dimensions used to calculate the error’s weight in any translation and hence decide whether it is useable or not. Error categories and severity differ from one standard and/or metric to another and from one company to another, however there are a lot of […]

3 Things to Do When You’re Doing Business in a New Country

If you’re planning to do business in a new country, you want to make sure it’s, well, the business. That means a lot of up front planning. Here are three essential areas for you to cover.

1. Know the Climate

First of all, you have to understand the climate. That includes knowing the political setup and being […]

Translation Quality: The Role of the Reviewer

Let’s face it, if you have dealt with translation projects, you know translation is complex, subjective and definitely not an exact science. Translation Quality often conjures up differing thoughts in the minds of people. There is more to consider than a right or wrong translation. Reviewers (a bilingual client-side) have varying linguistic preferences.  One […]

A Table for Two

A mom of two wild preschool-aged boys, I knew that a dinner date with my five year old son Grady could be interesting. Our latest date, however, was more educational than I had anticipated.

You see, Grady is obsessed with maps. And learning.

Our latest date was at a local Italian restaurant, and Grady requested to dine […]

Speed… the Ultimate Client Obsession

Speed is a premium commodity.  We know it.  We are all in a hurry, never doing just one thing at a time: text while on the phone, listen to a webinar while checking e-mail, eat and work …   We hate delays, long lines, getting voice mail.  And we will pay for speed. 

“Slow” is […]

An Ounce of Prevention is Worth a Pound of Government-Enforced Cure

The U.S. Department of Health and Human Services (HHS) Office for Civil Rights (OCR) is charged with the investigation of complaints of discrimination by health care facilities that receive federal financial assistance (including accepting Medicare/Medicaid funds). The enforcement process begins with a complaint, usually from a patient or group of patients, who are often supported by an […]