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Why Knowing Your Customer Matters for Translation and Business

Know your customer. It’s the golden rule of doing business, both online and offline. Whether you’re a freelance service provider or you’re running a multi-million dollar enterprise, failure to understand your customers means your business is less effective than it could be.

And these days, when so much business is going global, that’s more important than […]

GIGO and the Art of Translation

When you’re thinking about translating content, one rule applies: garbage in, garbage out (GIGO). The phrase is originally from computer science, and it means that the output you receive is equivalent to the original input. What does this have to do with translation?

It’s easy. If you don’t have quality content at the start […]